Self International System
Italian professional cosmetics manufacturer founded 1989, in-house production facility in Riano (Rome) — makers of Capri Beauty Line (200+ professional references for beauty institutes, beauty farms, SPAs, wellness centres) and Ocleò (wholesale-focused professional line, 3P Free formulations). Multidisciplinary R&D team of cosmetologists, chemists, dermatologists and biologists; full in-house control from formulation to global logistics; 35+ years of Made in Italy professional cosmetics manufacturing.
Self International System — Self International System S.r.l.
Self International System has been a leader in the production and distribution of professional cosmetics since 1989, guided by the values of professionalism, quality, innovation and integrity. The company operates a modern in-house production facility in Riano, near Rome, where chemists, technicians and researchers manage every stage of the process — from project industrialisation to packaging, printing, customisation, quality control and worldwide logistics — supported by a dedicated R&D team of cosmetologists, chemists, dermatologists and biologists.
Over more than three decades, the company has developed two distinct professional cosmetic lines. Capri Beauty Line, launched in 1992, has become an established reference point for beauty salons and wellness centres with more than 200 specific product references, addressing a broad range of needs across beauty institutes, beauty farms, SPAs and wellness centres. Ocleò, launched in 2002, is a professional line designed for ease of use with distinctive, appealing packaging — catering to a broader range of institute needs through formulations that remain 3P Free (no parabens, paraffins or petrolatum).
Alongside its own brand portfolio, Self International System has placed increasing emphasis on raising the percentage of natural ingredients across its formulations, without ever compromising on efficacy. The company's hybrid positioning — a producer of respected proprietary brands and a fully integrated manufacturing partner — makes it a strategic asset for distributors seeking depth of catalogue, Italian manufacturing credibility and a track record of multi-brand professional distribution.
What Self International System brings to the table
35+ Years of In-House Professional Cosmetics Manufacturing
Self International System has manufactured and distributed professional cosmetics continuously since 1989. Three and a half decades of uninterrupted in-house production at the Riano facility make the company one of the longest-established Italian professional cosmetics manufacturers, and an experienced partner for distributors looking for stability and depth of operational know-how.
Dual Proprietary Brand Portfolio — Capri Beauty Line + Ocleò
Two complementary professional brands developed under the same manufacturing infrastructure. Capri Beauty Line (1992) anchors the company's catalogue with 200+ product references for beauty institutes, beauty farms, SPAs and wellness centres. Ocleò (2002) extends reach into wholesale distribution for estheticians and hair salons with a 3P Free (no parabens, paraffins or petrolatum), easy-to-use formulation philosophy — giving partners two distinct positioning options from one trusted producer.
Full In-House Production Control — Industrialisation to Global Logistics
Every stage runs internally: project industrialisation, packaging, printing, customisation, quality control and worldwide logistics. This vertical control is rarely matched by Italian cosmetics manufacturers of similar size and gives distributors a single, accountable point of contact for product development, regulatory documentation, branding and shipment — eliminating the typical hand-off friction across multiple external suppliers.
Multidisciplinary In-House R&D Team
A dedicated R&D team of cosmetologists, chemists, dermatologists and biologists collaborates continuously on formulation safety, efficacy and natural improvement. The presence of dermatologists within the R&D structure — not only as external consultants — is a credibility marker for professional distribution channels and for regulator-facing documentation in priority export markets.
200+ Product References Across the Professional Beauty Spectrum
The combined Capri + Ocleò catalogue exceeds 200 references across face care, body care, cabin protocols, autocare and specialised treatments, addressing diverse techniques and philosophies across the professional beauty sector. This breadth gives distributors a single-source supplier able to cover virtually any professional treatment protocol a beauty institute, spa or wellness centre may require.
Ongoing Naturality Programme Without Compromising Efficacy
Self International System has progressively raised the percentage of natural ingredients across its formulations over the years while preserving the performance standards expected by professional users. The Ocleò range exemplifies this commitment — 3P Free (no parabens, paraffins or petrolatum) as a baseline, with active ingredients selected for both efficacy and natural-origin profile. A meaningful differentiator for distributors serving wellness, spa and clean-conscious professional channels.
Made in Italy, Riano Facility — Modern Production Infrastructure
Modern Riano (Rome) facility running under Made in Italy standards, with QC throughout the production chain, supporting both high-volume manufacturing and customised runs for partner brands. The proximity to Rome's international logistics corridors makes the company well placed for export shipments across Europe, the Mediterranean and beyond.
Why international buyers choose this brand
- 35+ years of continuous professional cosmetics manufacturing experience at the Riano facility — one of the longest-running independent Italian producers.
- Dual proprietary brand portfolio: Capri Beauty Line (200+ references) + Ocleò (wholesale-focused, 3P Free formulations).
- Full in-house production control — from formulation R&D and industrialisation to packaging, printing, customisation, QC and worldwide logistics.
- Multidisciplinary R&D team covering cosmetology, chemistry, dermatology and biology — with dermatologists embedded in the team.
- 200+ combined product references addressing the full professional beauty spectrum — face, body, cabin, autocare and specialised treatment protocols.
- Ongoing naturality programme — increasing natural-origin content without compromising professional-grade efficacy, anchored by Ocleò's 3P Free standard.
- Made in Italy in-house production with full QC traceability — a credible quality and provenance story for distributor communication.
- Established dual-channel distribution — direct beauty institute/SPA channel through Capri, wholesale-to-professionals channel through Ocleò.
International distribution & partnership programme
Self International System — founded 1989, Made in Italy, manufactured in-house at the Riano facility near Rome — combines a 35+ year track record in professional cosmetics manufacturing with two distinct proprietary brands (Capri Beauty Line, Ocleò) and a 200+ reference catalogue distributed through beauty institutes, beauty farms, SPAs, wellness centres and wholesale-to-professional partners. The company is well positioned for international distribution partnerships built on its full in-house production control, dual-brand flexibility and ongoing naturality programme.